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The balance of power

In this post I introduce to you a product:
The "Power Balance (TM)" bracelet. Let's look at the product once:

Original Power Balance (TM) Bracelet (Source: Wikimedia Commons License: Public Domain )

Let's look this wonderful product is perfect for: a rubber bracelet with a "hologram" - it can be to see this picture, but it is on both sides of the hologram - for example on how to find any bank card. About the likely cost of production I do not want to speculate. This rubber band can be www.powerbalance.de at belong for the bargain price of 39,90 €. To say nothing wrong: The neoprene version is cheaper: 34,95 €. There is, also necklaces and the hologram they belong in a 10-pack for only 79,95 €. (all prices according http://www.powerbalance.de - accessed 01/22/2011).

Why a - a little to spend on a jar rubber bracelet reminiscent almost € 40.00? Let we speak the advertising.

"The POWER BALANCE bracelets and necklaces with unique holograms were developed by athletes in USA and can be worn comfortably with all sports addition to many successful top athletes thrilled the Performance Technology especially people who in everyday life are active.
The in Far Eastern cultures centuries-old realization that our well-being depends on the natural flow of energy, is also in the West more broadly accepted. Based on this philosophy was POWER BALANCE. The products are manufactured using a special process, with a Mylar hologram is programmed to make it with the natural flow of body energy harmony. " ( http://www.powerbalance.de/was-ist-power-balance.html access 22/01/2011)

The statement that you can wear the pieces comfortably with all sports, I want to do . no question but why do that a bit like the old Hagar to a comic (for copyright reasons I can not play here, but you can see here ): Hagar asks a golf professional, why should he buy from the displaced, extremely expensive magic hat and gets to answer, "Because golfers will do anything to improve their game" to the second part of advertising but I would have a few questions.

• What exactly is the "natural flow of energy"?
• How do you program a hologram?
• is like a hologram with - harmonize energy flow - non-existent?

The answer lies perhaps in the wider advertising: A little later it says at the same point saying:

are "The holograms very robust and allow for appropriate handling a lifetime of several years, you are water resistant and have, if known. no disturbing interactions with other radiation sources . " (Emphasis added)

A radiation source? What is contaminated? Light, radio waves, alpha particles?

Well, I'm not the only one who has asked this question. In the current issue of the journal skeptics there is an article in the American doctor, Dr. Harriet Hall - the original English version of the magazine "Skeptical Inquierer" is available online here .

Briefly: There is no natural energy field, it does not vibrate, vibrate also not holograms.

A wonderful demonstration of how such tapes actually work shows, the Australian television:


Lovely, too, this demonstration of the Australian skeptic Richard Saunders:


In other Words, the seemingly convincing demonstrations turn out to be tricks, like those shown in particular in the second video. An effect of the tapes have therefore probably scientifically possibly secured by two principles: the placebo effect and what is called in English 'Confirmation bias', that is the property of human memory to keep confirming events and not the affirmative.

Since one is quite active in Australia, have released two Australian Skeptics, a similar product on the market: the band Placebo! Information on the - right now (01/22/2011) sold out - Placebo bands, see http://skepticbros.com/placebo-bands/ . The wonderful band Placebo cost 2 Australian dollars, for my three I paid including shipping costs about 12 €. And beautiful they are:

My Placebo bands ... (Own photo)